Brochures are an extremely powerful offline promotional tool that can furnish an enormous boost to a marketing campaign if it is applied appropriately. Since it represents the brand image of an organization, you want to make it appear as striking as possible.
A brochure design must have a clean and uncluttered structure and must not consist of a broad array of graphic elements just for the sake of giving it a different look. The main purpose of a brochure is to set up a visual presentation for prospective clients through the use of images, text and symbols.
There are many types of brochure folds. The most common type of brochure is called the "tri-fold" because it is an 8½" x 11" paper folded into three equal rectangles.
Determine what you expect the brochure to achieve. Be sure it fits in with your current business and marketing objectives
Your brochure should grab the interest of your target audience with a message that resonates with them. Make sure the text tells your audience how your product or service will benefit them.